Over time you might have collected lots of email addresses, but what to do with them? 

 

Email is a quick, cost effective and efficient way of letting your customers know about new products, special offers, exciting announcements, events or important changes to the business.

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With the ever increasing pressure to spread your message far and wide by using social media to attract new customers, its easy to forget the ones you have already.  Carefully timed and crafted emails are a great way of reminding customers you're still there and sharing with them your ongoing story, and best of all its free!

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So many people use a smart phone now as the primary device to check their emails on the go, sending out a quick incentive with a simple link to buy or a reminder of an event to add to their calendar, becomes a powerful tool in customer retention.